JC Penny FAP Analysis

п»їJC Penny's Come Back Strategy

Experiential Written Job

Submitted towards the

Webster University or college Fort Bragg, North Carolina

In Partial Completion of

The needs for the Degree of

Master of Business Administration

By

Monique Lettinhand-Pannell

Webster University

This summer 2014

SUMMARY

The principal target of this daily news will look at exactly how JCPenney's rivals have taken benefit of the price tag giant's failure to make a return. Based on the info obtained from the firms 10-K information JCPenney's has already established a fall in customer satisfaction since the nineties customers had been leaving and spending their money elsewhere. I think as though JCPenney took a final ditch effort, to try to preserve its brand by employing Ron Johnson former business from Apple which has as added to checklist of poor decisions. This research daily news will show how forces of competition include contributed to losing revenue to get the big string giant. With this paper we will also look at a S i9000. W. To. T. evaluation and how the organization can mitigate its weak points by creating brand understanding and worth in is actually products. JCPenney's has created a brand new look, streamlined its rates and transformed its manufacturer but will it be enough or perhaps is it too late. Finally we will look and creating and new technique and offer advice to leadership that will wrap up the research task

TABLE OF CONTENTS

ACKNOWLEDGEMENTS……………………………………………………….. 1

General Success: Objective, Vision

and Primary Stakeholders………………………………………………2

Forces of Competition…………………………………………………….. a few

SWOT Analysis…………………………………………………………………. 4

Mitigate Weaknesses and Threats……………………………………5

Fresh Strategy…………………………………………………………………6.

Connection Plan………………………………………………………. six

Current Command Direction

and Recommendation………………………………………………………. 8

Analysis: Ethical or perhaps

Sociable Responsibility………………………………………………………9

REFERENCES………………………………………………………………………10

ACKNOWLEDGEMENTS

To start with I would like to offer all reward to the the majority of high who also strengthens myself. Next I would really like to express a special thanks of gratitude to my dear husband Damon Pannell via whom I am continue to learning the value of patience. I actually sincerely love his support, inspiration, affected person and unwavering love. He has been the rock upon which days gone by seven numerous years of my life have been built after. Thanks for your motivation; support and guidance above course of this kind of educational quest and your patience of my occasional ordinario moods is a testament by itself of your faithfulness and appreciate. To my family and close friends for often encouraging me with their best wishes even when items were not employed in my favour. Finally, Personally i think deeply honored in articulating my genuine thanks Mrs. Shelia Blackwell, Health Devices Specialist, for giving myself the break that I needed, at right time and rendering valuable information and mentorship that will lead to a successful job within the Department of Security. Your mentorship will provide me personally the opportunity to develop professionally and achieve my long-term profession goals. My spouse and i perceive this kind of opportunity as being a big motorola milestone phone in my profession development, and definitely will strive to utilize the gained skills and knowledge in the best suited way. Let me continue to work with my expansion and continuous training in so that it will attain a desired profession objective.

Monique Lettinhand-Pannell

Overall Success: Quest, Vision and first Stakeholders

JCPenney's mission affirmation has always been an essential part of the JC Penney beliefs and culture. It has hardly ever been a secret what James Money Penney's principles were if he opened his first retail store called The Golden Rule. " Perform unto other folks as you could have others carry out unto you, " is known as a mission affirmation that well guided Penney wonderful employees intended for as long as he was actively associated with his organization. Today the corporation uses a bulleted list of...

Sources: http://jcpenney.mobular.net/jcpenney/212/1/1/

Denning, S. (2013, April 9). J. C. Penney: Was Ron Johnson's Strategy Wrong?. In Forbes. Retrieved Come july 1st 11, 2014, from http://www.forbes.com/sites/stevedenning/2013/04/09/j-c-penney-was-ron-johnsons-strategy-wrong/

Dishman, L. (2012, Dec 17). 3 Important Retail Trends. In Forbes. Recovered July 16, 2014, coming from http://www.forbes.com/sites/lydiadishman/2012/12/17/three-important-retail-trends-for-2013/

Kennon, N., Howden, P., & Hartley, M., (2013) Who also really matters? A stakeholder analysis device, retrieved a few June 2014 http://www.csu.edu.au/__data/assets/pdf_file/0018/109602/EFS_Journal_vol_5_no_2_02_Kennon_et_al.pdf

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