SWOT analysis pertaining to Bobble container

п»їSWOT Analysis for Bobble

Environmental Research for Germany has shown Bobble to probably have key opportunities upon entering the market. The country is among the leading countries in the area of environmental technology within the European Union and environmental routines.

Furthermore, Lessons via Germany articles or blog posts in " The Times” says: " Laws drive waste decrease and taking; producers need to pay to manage packaging they create. ” (The Instances, 2008)

1 . Appeal to sportsmen simply by heavy advertising and marketing during marathons 2 . Charm to children in extremely green families

3. Water is very hard in some elements of Germany and therefore emphasizing Bobble's solution are those areas can assist find buyers 4. Unsaturated market of bottled water with filters

Strenghth:

1 ) Environmental benefits that charm to the two consumer and government. 2 . Relatively recognized brand inside the EU

a few. Affordable

4. Design and style will charm to younger generation and many sportsmen in Germany. (One of the most well-known countries to get marathons in the World) 5. Fits into auto cup holder

Weaknesses:

1 . The jar is hard to squeeze

2 . Plastic-type material too thin, deformation occurs

Possibilities:

Threats:

1 ) Germany is known as a fizzy drinks nation

2 . Tap water specifications may mean there is no need in filtering water and people sees no point in purhasing the Bobble. " Drinking water top quality is excellent, since evidenced by the universal compliance with the EU drinking water directive” (Wikipedia – find better source). In addition " In respect to a 3 years ago national study for the business association BDEW (BDEW buyer barometer) 92% of customers had been satisfied or perhaps very content with the quality of their very own drinking water. 82% were happy or very satisfied with the service furnished by their moving water provider. ” 3. Zero scientific studies support claims of carbon filtration

4. Brita's filter forever campaign

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